Facebook Referrals in Google Analytics – Loves Data

December 1, 2021

How does Google Analytics report Facebook traffic? By default, Google Analytics sees people coming to your website from Facebook as a referral, which is an inbound link from another website. This is the case for people finding your content on the Facebook app and the Facebook website.

https://www.lovesdata.com/blog/facebook-referrals-in-google-analytics

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