Spotify was founded in 2006 in Stockholm, Sweden, [13] by Daniel Ek, former CTO of Stardoll, and Martin Lorentzon, co-founder of Tradedoubler. [14][15] According to Ek, the company’s title was initially misheard from a name shouted by Lorentzon. Later they conceived a portmanteau of “spot” and “identify”. [16] Daniel Ek’s initial pitch to Lorentzon was not initially related to music, but …